Zee Cinemalu, the esteemed Telugu movie channel under Zee Entertainment Enterprises Limited (ZEEL), marked a significant milestone as it completed 7 successful years of captivating Telugu cinema aficionados.

The channel was launched on September 4, 2016, by none other than iconic Megastar Chiranjeevi, who unveiled its distinctive logo and set the stage for the channel’s remarkable cinematic journey.

Zee Cinemalu embarked on an exciting expedition with a resonating tagline of ‘Dil Pai Super Hit,’ and over the years, it has redefined the landscape of presenting blockbuster Telugu movie channels and Cinematic Experiences on TV, UNI reported from Mumbai.

Recognized as the trailblazer in presenting Telugu Movie Experiences on TV, Zee Cinemalu has played a pivotal role in contributing to a staggering 23.5% share of overall Telugu movie viewership on TV through its extensive array of captivating movies.

Zee Cinemalu also is the Number 1 reach channel with 57.5 percent in the movie genre. The channel’s resounding success is owed to its judicious blend of content, programming, and the steadfast support of its audience.

B.V Sai Prakash, Chief Channel Officer, Zee Cinemalu, said, “With the 7th anniversary of Zee Cinemalu, we are celebrating a voyage of cinematic magic and storytelling. As we complete seven years, I can say that it has been an incredible journey, and we are grateful to our passionate viewers. Here’s to magnificent seven years of bringing the big screen into your living rooms.”

This 7th Anniversary celebration is a testament to Zee Cinemalu’s indomitable spirit, commitment to quality entertainment, and dedication to nurturing the love for Telugu cinema. As the channel continues to evolve and enrich the lives of its viewers, it looks forward to a future filled with even greater entertainment.