TV9 Network, India’s leading news network, has launched a digital-first English news brand, News9 Mediaverse.

The new brand integrates first news OTT service News9 Plus, News9 Live, India’s sole 24/7 digital exclusive news stream and News9Live.com, the rapidly expanding English text platform.

This initiative, according to a TV9 Network press release, creates India’s inaugural ‘Mediaverse’, a “ground breaking concept poised to set global benchmarks”.

According to Barun Das, MD and CEO of TV9 Network, the dynamic evolution of technology and media demanded a reimagining of news delivery. News9 Mediaverse emerges as a response to these transformative forces, designed for the discerning ‘genflix’ audience, individuals who seek news and content on their terms, anytime and anywhere.

News9 Plus takes centerstage as a news OTT platform, while News9 Live complements this innovation by offering real-time English news in an unconventional format. Anchored by a flexible delivery approach, News9 Live abandons rigid programming, presenting news in dynamic segments that encourage free-flowing discussions, setting aside traditional news reading in favour of an engaging, informal setup, the statement elaborated.

Simultaneously, News9Live.com, the rapidly ascending English news website, aims to become the premier standalone digital platform in its category. By blending the strengths of News9 Plus and News9 Live, News9 Mediaverse bridges the gap between comprehensive news coverage and instantaneous updates. This integration caters to audiences seeking both in-depth analysis and up-to-the-minute developments.