On the occasion of India’s 77th Independence Day, News18 HSM Network raised the bar for viewer engagement with a campaign #News18MeraTiranga, which proved to be hugely successful.

Through this campaign, participants were encouraged to immerse themselves into the Metaverse where they could create personalized virtual avatars and experience the thrill of hoisting the tricolour atop the virtual ramparts of the historic Red Fort. 

With a traffic of over 79,000 users, the campaign was hugely successful in engaging the imagination of participants to create a virtual wave of patriotism, a media statement from Network18 said.

News18 HSM Network took a multichannel approach and leveraged several media platforms, including TV, web and social media platforms such as Facebook, Twitter, YouTube and LinkedIn to generate excitement and drive participation of viewers. A multi-city WhatsApp campaign was also executed to further create buzz for the campaign.

On Facebook, the News18 HSM Network’s ‘Mera Tiranga’ campaign garnered a reach of over 48 million. The hashtag #News18MeraTiranga trended at the No. 2 position on Twitter, garnering a reach of over 9.3 million. The WhatsApp promotions for the campaign reached over 2 million, while it generated close to a million impressions on News18.com.

Commenting on the campaign, Karan Abhishek Singh, CEO, Hindi News, Network18, said, “This was a very exciting campaign for us – it not only showcases the creative prowess that powers all of our content and consumer initiatives, but also the fact that as the country’s No. 1 news network, we are and will always remain at the vanguard of innovation and the use of the latest technological tools to deliver an unmatched experience for our viewers.”