Netflix has unveiled a new personalized hub tab for mobile phones, known as “My Netflix,” aimed at enhancing the discovery and playback experience of its vast collection of movies and TV series. This one-stop hub allows users to easily find new content recently added to the streaming service.

The tab offers convenient shortcuts, enabling users to quickly access downloads, view reminders of past watched shows, and seamlessly continue binge-watching the latest episodes. Initially launched on iOS, “My Netflix” is set to be available to Android users in early August.
With this new feature, subscribers can now directly access their saved and downloaded content while on the go. The Home tab and other sections of the app still provide access to the entire catalog of series and films, Hollywood Reporter reported.

Replacing the current Downloads tab, “My Netflix” consolidates various functionalities, including downloads, shows saved to the user’s list, and shows in progress. Additionally, users can receive notifications and reminders, all within a single tab. Netflix emphasizes that this innovation allows users to have more control over their content choices, rather than solely relying on the platform’s algorithmic suggestions.

Simplifying the mobile streaming experience has been a key focus for Netflix, as it aims to accommodate the growing trend of viewers consuming content on their phones, leading to a shift in traditional TV consumption habits.

Overall, the introduction of “My Netflix” seeks to offer subscribers an enhanced viewing experience, encouraging them to make regular use of this new and improved feature.