Eveready Industries India Limited (EIIL), a leading provider of innovative lighting solutions, unveiled its latest TV commercial (TVC) titled ‘Kya Baat Hai’ featuring their groundbreaking product, the Eveready Emergency LED bulb, INSTACHARGE.

The TVC was launched over the weekend and is being broadcast in six languages on television, print, and digital platforms.

The objective of the TVC, crafted by Brand David for Eveready, is to highlight the instant charge technology of the product and its significance in daily life.

According to a press release, the commercial starts with a tired young man returning home and requesting tea from his wife. To his surprise, she serves the tea immediately, prompting him to exclaim ‘Kya Baat Hai’.

The wife reveals that she bought India’s fastest charger, leading to another ‘Kya Baat Hai’ from the husband. However, their happiness is interrupted by a power failure when the husband asks her to charge his phone battery.

This is where the INSTACHARGE, the Emergency LED bulb, comes into play, showcasing its smart features that provide uninterrupted illumination and a sense of security during power outages, establishing it as a leading product in its category.

Mohit Sharma, Senior Vice President and Business Unit Head – Lighting & Electricals, spoke about Eveready’s leadership in the lighting and electrical sectors. He highlighted the revolutionary nature of the INSTACHARGE Emergency LED bulb, which symbolizes hope during uncertain times. The bulb represents a significant milestone in the company’s commitment to innovation, customer-centricity, sustainability, and energy conservation.

The TVC effectively portrays the groundbreaking features of the product and how it seamlessly integrates into customers’ lives, ensuring their safety and well-being during unexpected situations, further promoting awareness and growth in this category.

Prashant Shukla, Senior Manager-Marketing and Communications, Lighting & Electricals, emphasized Eveready Lighting’s vision of providing cutting-edge technology that enhances daily lives, as exemplified by the INSTACHARGE Emergency LED Bulb. The ‘Kya Baat Hai’ TVC showcases the efficiency, reliability, and safety of the product, transforming the lighting experience for customers. The campaign aims to resonate with the audience by emphasizing the need for instant light during power failures, enhancing brand recall, and strengthening the brand’s position in the market.

Brand David expressed pride in creating impactful narratives that connect with audiences. Their collaboration with Eveready for the ‘Kya Baat Hai’ TVC showcases the essence of Eveready’s INSTACHARGE Emergency LED bulb, providing uninterrupted illumination and security during power outages. The creative approach reflects their dedication to illuminate the country, one bulb at a time, using innovation and creativity to make a difference.

The Eveready INSTACHARGE is designed to revolutionize emergency lighting with its state-of-the-art LED technology and instant charge capability. It ensures energy efficiency and advanced emergency features, offering consumers safety and convenience during power outages. The bulb charges itself when connected to a power source and remains ready for use during unexpected power cuts.

The TVC is currently airing in Hindi, Bengali, Marathi, Tamil, Malayalam, and Kannada across various media platforms.