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Sadhguru, a worldwide recognised spiritual teacher, has partnered with QYOU Media India to develop a new namesake channel dedicated to presenting his comprehensive and inspirational spiritual and wellness programmes.
The channel, in collaboration with the Isha Foundation, intends to convey his renowned practical wisdom and powerful yoga practices to assist viewers in managing their body, mind, emotions, and fundamental life force.
Sadhguru’s candid interviews with Indian and international personalities, enlightening lectures and life lessons, calming and enriching music from the Sounds of Isha library, and guided meditation and yoga for inner well-being will be featured on the channel.
Viewers will be allowed to embark on a personal growth trip as well as a unique area for uninhibited expressions of life, mysticism, and spirituality.
Sadhguru has amassed a massive social media following, with over 25 million worldwide followers and subscribers across YouTube, Instagram, Twitter and other platforms.
Sadhguru TV, powered by QYOU Media, will be available exclusively on the Q Play app, among leading connected TV platforms such as Samsung TV Plus, Amazon Fire TV, Xiaomi, TCL, One Plus and dozens of other CTV brands.
The new channel adds a significant new category to QYOU Media India’s growing list of channels in the emerging FAST (Free Ad Supported TV) channel ecosystems, which are quickly becoming a phenomenon in India and around the world for attracting massive television viewership and accompanying advertising revenue.
Speaking on the launch of Sadhguru TV Powered by QYOU Media, Krishna Menon, COO, QYOU Media India, said, “Since the launch of QYOU Media India we have been introducing universally appealing channels that are genre-defining. Our partnership with the Isha Foundation for the launch of Sadhguru TV on connected TV is a testament to our commitment to our viewers.
“The channel’s thought-provoking programming is sure to take viewers on a transformative journey filled with growth and self-discovery. We are certain that the channel will keep viewers engaged, positively and help us build QYOU Media India as a one-stop destination for quality and differentiated content.”
