Phando Technologies, a tech firm specializing in UI/UX solutions, has announced a strategic partnership with OM TV, a leading OTT platform.

This collaboration aims to transform the streaming industry by improving the user experience and expanding OMTV’s digital footprint.

Phando Technologies will be critical in diversifying OM TV’s digital presence to provide a seamless and immersive streaming experience.

OM TV seeks to differentiate itself by providing a user-centric approach that exceeds current industry standards by leveraging its expertise.

This collaboration allows OM TV to take advantage of Google’s support and upgraded technical stack, allowing the platform to handle a significantly larger audience without sacrificing performance. Users can expect uninterrupted streaming regardless of the number of concurrent viewers as OM TV and Google collaborate to set new standards in the streaming industry.

Furthermore, OM TV is actively expanding its reach across various ecosystems to ensure user accessibility. With this partnership, the platform’s content will be available on app stores, the Google Play Store, Android TV, the Amazon Fire Stick, and other popular platforms. OM TV is also in talks with television and mobile device manufacturers about enabling content consumption across multiple platforms. OM TV strives to stay ahead of the evolving media landscape and cater to audiences’ preferred content consumption platforms by embracing strategic expansion.

The collaboration with Google has granted OM TV free credits for cloud usage, resulting in substantial cost savings for content delivery networks (CDNs). OM TV is also leveraging the resources of Amazon Web Services (AWS) to build a platform comparable to industry-leading streaming platforms like Netflix, further enhancing the overall user experience.

Nitin Jai Shukla, Founder & MD of OMTV, says, “Right from the inception, OM TV has strived to offer the best content in spiritual genre and user experience to its viewers. Our partnership with Phando Technologies is a landmark moment in our journey, and through this, we aim to take the experience to another level. We will now be able to better serve our existing viewers, and the addition of new ecosystems will help us in tapping new customers”.

Deepak Joshi, CEO of Phando, says, “We are happy to have OM TV as a partner and offer our technically advanced products to them. OM TV has charted an impressive growth journey, and with our expertise and deployment of our technology, they will be able to scaler faster and reach wider audiences”.