On the occasion of Father’s Day, Sony Pictures Network India (SPNI) Distribution division has launched a special engagement initiative for the Distribution Trade Community across India and SAARC region.

The campaign features an exclusive Father’s Day video through 8 different poems in 8 languages, which were narrated by their clients. This extraordinary initiative involved engaging with their clients, ensuring their involvement through by using their voices for the narrations—a pioneering step that no other broadcaster from the has taken before- A brilliant case point on how user generated content can be utilised effectively and it doesn’t confine under the boundaries of digital.

THEIR voices, MANY languages, but ONE emotion: LOVE’

The poem has 8 languages like English, Bengali, Hindi, Malayalam, Marathi, Punjabi, Telugu, and Tamil.

Conceptualised by Parneet Kaur, the campaign is titled ‘An Ode to Father’. The endearingly captivating campaign documents shots of emotionally overwhelmed fathers from raising their children to marrying them subtitled in the regional scripts; as narrated by their clients.

The campaign is supervised by Subhasri Prasad and produced by Parneet Kaur along with Satish Krishnan, aims to address the often overlooked role of fathers in nurturing their children and creating a loving home environment. This thoughtful initiative by SPNI recognizes that the role of a father in society is multifaceted and influenced by cultural, social, and emotional factors.

Fathers are often expected to be strong providers, protectors, and role models for their children. They may also be associated with qualities such as love, guidance, discipline, and support.

This initiative by Sony Pictures Networks exemplifies their close collaboration with clients and their commitment to involving the community in various endeavours.