Google-owned YouTube has started to get the animated loading screen on mobile which was first seen on Android TV in late 2022.

According to IANS, Google explained that the new animation is part of an identity makeover aimed at establishing a visually appealing and instantly recognized brand image.

The animation was reported to be inspired by vintage CRT TVs (a type of television that utilized cathode ray tubes before the development of the flat-screen TV).

A new loading bar icon with the recognizable YouTube play-head and a red progress bar is included in the procedure.

According to the source, this new loading screen, like the Android TV version, would surface only if users have not used the YouTube application in a long time or have just updated.

Meanwhile, YouTube Premium customers now get access to higher-quality video on the web and iOS, as well as support for co-watching videos on FaceTime via Apple’s SharePlay and other tools for managing their queue on mobile devices.

The company has launched an enhanced bitrate version of 1080p HD video quality starting on iOS (and an experiment coming to the Web soon too) to provide an even higher video quality experience to its Premium members.