Inspired by Twitter and Meta, Google is now experimenting with showing blue check marks on certain search ads for advertisers who have been verified by Google Ads.

According to IANS, the Google Ads blue label consists of a blue circular with ridges and a checkmark inside it.

The Blue badges are a component of Google’s continuing advertiser verification initiative. SEO analyst Khushal Bherwani was the first to notice the Google test for blue checkmarks for verified ads.

“Google now displays a verified blue tick mark icon on sponsored results. For verified businesses,” he tweeted. Google had yet to make a formal statement about the new feature for verified Ads.

According to the report, the Blue badge can help the ad stick out from other ads that do not have the check mark, “potentially leading to higher click-through rates and conversions.”

Meanwhile, Meta CEO Mark Zuckerberg revealed last month that the company is expanding its paid subscription plan for Facebook and Instagram to US users.