Zoya Akhtar and Reema Kagti’s production company Tiger Baby, has made its first foray into ad creation with a new film for the used car reselling platform Spinny, starring Sachin Tendulkar, Anil Kumble, and Yuvraj Singh.

Arjun Varain Singh, who also handled the soon-to-be-released film ‘Kho Gaye Hum Kahaan,’ directed the film.

Spinny has unveiled its IPL campaign, which features its strategic investor and squad captain Tendulkar, as well as Kumble and Singh, as part of its brand narrative “Go Far.” The campaign is about how people go to great lengths for love, aspirations, or themselves, and in true IPL fashion, for their squad.

Tendulkar said, “Spinny strives to offer delightful car buying and selling experiences through the timeless values of trust, transparency, and integrity. Being a passionate car lover, it has been wonderful working with the team on campaigns that reflect the warm emotions behind car ownership and driving. This time, we decided to take Yuvraj and Anil with us on a memorable trip. We had a great time shooting the films, and I hope these rekindle memories about friendship and togetherness amongst the audience.”

Founder and CEO of Spinny, Niraj Singh, said, “We believe in life and your choices. All customers should be able to buy a car that they actually, really want to buy, that you know would make you happy. We’re taking forward the brand story, Go Far across internal and external touch points including the IPL campaign. IPL is all about team spirit, entertainment and supporting your players and teams. We wanted this feeling to be expressed in a fun, light-hearted way that connects with our customers, while enjoying their favorite games, this season. Go far for your squad calls out to support your teams, your choices and the ones who matter. All about being a team player, doing what others want, and going far for the squad, as Sachin Tendulkar took his boys on a road trip. With Spinny, we’d go that extra mile, go far at every step to make it happen for each of our customers, including Sachin Tendulkar and his squad. A car is a special purchase for a home and our endeavor is to make it extra special for each of our customers.”

The films are conceptualised by Tanya Mahendru, Spinny’s creative partner.