Arpit Mankar has been appointed as Head of non-Bollywood category by Shemaroo.

Mankar will be in charge of developing an overarching content strategy for various regions in India and abroad as the Head of the Non-Bollywood Category.

He has over 20 years of experience in the media and entertainment industry, having held executive positions at Star India, Sony – AXN Networks, and the Reliance Group.

During his previous tenure at Disney-Star, he held key positions such as Head of Programming Strategy for Star Plus and General Manager – Star Bharat, where he was responsible for meeting the Hindi GEC’s viewership and profitability targets.

He will report to Arghya Chakravarty, COO – of Shemaroo, and will be a member of the executive committee in his new role.

This follows the announcement of Abhishek Joshi as the new Head of ShemarooMe, Shemaroo’s OTT platform.

According to Chakravarty, “We are delighted to welcome Abhishek and Arpit to the Shemaroo leadership team. Their track record of success and diverse skill sets will be invaluable assets as we continue to drive growth and innovation across multiple B2C businesses. I extend my heartiest congratulations and wish them great success in their new roles.”