MS Dhoni, India’s most celebrated cricket captain, and four-time IPL champion have been named Viacom18’s brand ambassador. Dhoni will help the network realize its goal of making live sports viewing synonymous with digital.

Dhoni, one of the game’s most admired players, will collaborate with Viacom18 to make digital the preferred platform for fans to watch their favorite sport.

The Chennai Super Kings legend will take part in several network initiatives that will be broadcast on JioCinema, Sports18, and his social media accounts. He is popularly known as ‘Thala,’ and he will appear in JioCinema’s upcoming TATA IPL campaign.

MS Dhoni said, “I truly believe that watching sports is best enjoyed when you can catch your favorite activities while on the go or from the comfort of your own home, but with interactivity, choice, and personalization, which only a digital platform can provide.”

“JioCinema is taking the proposition to a whole new level by engaging with fans in ways that no one could have imagined. “I can’t wait to be a part of this paradigm shift and see what the future of sports viewing looks like,” Dhoni added.

“MS Dhoni’s leadership and game-changing abilities are well-documented, but his humble and grounded personality resonates with the digital natives, who value authenticity and transparency,” said Viacom18 – Sports CEO Anil Jayaraj. “Dhoni has set unparalleled benchmarks and evolved rapidly, which aligns with our vision and proposition on how sports viewing is best experienced digitally.”

“The peaks MS Dhoni continues to scale come through his innate ability to adapt and innovate, and that makes him a perfect fit for Viacom18’s ground-breaking digital-first offerings,” said MS Dhoni’s Manager (Midas Deals), Swaminathan Sankar. “Dhoni’s pan-India appeal will fortify the network’s ambition to reach out to every possible cricket fan and sports viewer.”

The TATA Indian Premier League 2023 season begins on March 31 with the defending champions Gujarat Titans taking on MS Dhoni’s Chennai Super Kings at the Narendra Modi Stadium in Ahmedabad.

This season, all matches will be available for free on JioCinema. Furthermore, JioCinema will provide a 4K feed, multi-language and multi-cam presentation, interactivity through stats pack, and Play Along feature for over 700 million internet users during the TATA IPL 2023 edition.

JioCinema, which is now available to Jio, Airtel, Vi, and BSNL subscribers, is live-streaming all Women’s Premier League matches in English, Hindi, Tamil, Telugu, and Kannada.

Viewers can continue to watch their preferred sports by downloading JioCinema (iOS & Android). For the latest updates, news, scores, and videos, fans can follow Sports18 on Facebook, Instagram, Twitter, and YouTube and JioCinema on Facebook, Instagram, Twitter, and YouTube.