93.5 On the occasion of Armed Forces Flag Day, RED FM launched its latest ‘Bajao for a Cause’ campaign, We For Veterans. The campaign’s goal is to raise money for courageous soldiers and veterans.

‘Bajao for a Cause’ is Red FM’s annual campaign, a socially significant initiative undertaken to raise awareness and funds to aid the cause. The campaign will help mobilize and motivate the audience to support the noble cause of protecting and serving our motherland.

Red FM is urging its audience to understand their responsibility towards our ex-servicemen. Featuring twenty inspiring stories of veterans from across the country, the campaign will enhance the traditional bond with the listeners.

Speaking on the announcement, Nisha Narayanan, Director & COO, of RED FM, and Magic FM, said “Our philosophy ‘Bajaate Raho’ goes as far as reflecting on the serious issues that we raise through the medium. Red FM ‘Bajao for a cause’ is one such initiative that is conducted in all markets and stations supporting multiple causes. With ‘We For Veterans’ we aim to raise funds for those who protected us by putting their lives at risk.

“We often hear stories of their bravery and valor, but we rarely understand the challenges that an ex-serviceman faces. We believe every saga has its sacrifices and this campaign is a great step in providing a better life to the veterans. We urge our listeners to support the cause and give back to those who have served the nation,” Narayanan added.

Talking about the initiative, Secretary, Kendriya Sainik, Board Commodore, HP Singh, said “Since 1949, 7th December has been celebrated as The Armed Forces Day to honor our brave soldiers who laid their lives protecting the nation. This day strengthens the bond that the citizens have with the armed forces. Under the Ministry of Defence, Armed Forces Flag Day is a charitable fund that aims to financially assist ex-servicemen and their dependents, so they can live an honorable life.