For a better watching experience on its over-the-top (OTT) platform, Eros Now has selected Logituit to develop and integrate media solutions.

According to a press release, Logituit will design and manage specialised apps for mobile and television platforms like iOS, Tizen, WebOS, and Roku, in addition to integrating LogixPlayer across the Eros Now platform across various devices.

LogixPlayer is Logituit’s main over-the-top player and promises to provide over 25 million people with unparalleled viewing experiences worldwide.

Eros Now will employ Logituit’s creative products and domain knowledge to provide innovation that will deepen user engagement and give users a pleasurable viewing experience.

Eros Now’s strategy and business development lead Anupam Sengupta said, “Logituit will contribute its deep domain expertise in the media and OTT business coupled with world-class technical capabilities in artificial intelligence (AI) and machine learning (ML) to enable Eros Now to innovate at speed.”