Dish TV India has expanded its own app called Watcho which brings several OTT platforms in a single window.
The app will offer OTT content from platforms like Disney+Hotstar, ZEE5, Sony LIV, Lionsgate Play, Hoichoi, Hungama Play, EpicOn, Chaupal, Klikk and Oho Gujrati.
The company also added that it has plans to bring more OTT platforms under its umbrella in the future.
Watcho was launched in 2019 and already offers many original shows like ‘Tara Bhaiya Zindabad’, ‘The Morning Show’, ‘Happy’, ‘Gupta Niwas’ and more.
As per a press release, in addition to more than 35 original shows, the app also has more than a hundred live channels.
Watcho’s latest adds its OTT aggregation ‘One Hai Toh Done Ha, which seeks to deliver the convenience of one plan and one payment package to contribute to the ease of access to maximum content in one place while improving the viewing experience.
Speaking on the launch, Anil Dua, Group CEO, Dish TV India Limited said, “As pioneers of DTH technology, Dish TV India has played a significant role in changing the Indian television landscape. With rapid digitization, evolving consumer preferences, and a paradigm shift in the industry dynamics, we are moving a step ahead by aggregating video streaming apps (OTTs) and thereby expanding Watcho’s offerings.”
Sukhpreet Singh, Corporate Head – Marketing, DishTV & WATCHO, Dish TV India Ltd. said, “WATCHO – Our home-grown OTT platform has been steadily growing its reach and crossed the 60 million plus downloads mark at the end of the FY Q1 2022. “The platform has been working towards carving a space for itself in the competitive and energetic streaming video services industry. OTT Industry is brimming with multiple OTT apps, which leave the consumers struggling to search for the preferred content.”
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