With an aim to target the cinematography and broadcasting segments of the entertainment business more effectyively, Canon unveiled a new range of innovative technology at the Broadcast India Show 2022, being held in Mumbai.

Canon India, a leading digital imaging player in the country, is showcasing

its robust cinema line-up at the event where the theme this year is ‘Entertainment and Media: Riding a new wave of transformation’.

Keeping in mind the recent surge in OTT, mainstream cinema, documentaries, music albums and the all-time high being witnessed for streaming technology, Canon has introduced four professional-use camcorders XA75, XA70, XA65 and XA60 that feature a range of flexible recording options that can seamlessly fit into multiple professional workflows, a press release from the company said.

This year, Canon is exhibiting an extensive imaging technology line-up through unique booth concepts to guide visitors about product potential and various innovative aspects.

Two new remote cameras have also been added to Canon’s portfolio, namely the CR-N500 and CR-N300, which perform smooth and precise pan, tilt, and zoom movements providing both workflow support and ease of operations.

All the broadcasting solutions are perfect for everyone ranging from corporates to houses of worship, documentaries and education institutions and event management, making recording and streaming easier than ever, the camera company stated.

Besides, the company is also showcasing the latest flex zoom full-frame CN-E20-50MM T2.4 L F/FP lens for greater versatility in production.

President and CEO Canon India Manabu Yamazaki in a statement said, “As one of the most opportune platforms for the broadcasting and cinema industry, the Broadcast India Show has always enabled us to showcase the best of our technologies and connect with a wide array of professionals.

“In the post-pandemic world, the broadcasting industry in India has been witnessing several transformations and it is extremely crucial for filmmakers to be in tune with new age trends and technology. At Canon, it is our endeavour to bring our valuable customers closer to the very best imaging solutions and experiences that provide innovation par excellence.

“Along with showcasing our new products for the first time to the Indian audience, we aim at creating a stronger connect with customers and getting first-hand feedback from the industry.”

C Sukumaran, Senior Director, Imaging Communication Business and Consumer System Products, Canon India added that this time the “excitement is double” as the company transitions from a digital format to finally having an on-ground event for the much-awaited Broadcast India Show.

We aim to always deliver technology that is inspiring, accurate and cutting-edge. Be it our VR solutions, products for live streaming or cinema, we are confident that we will be able to engage both existing as well as attract new customers.”