Lifestyle and mobile accessories brand Mobilla has roped in famed actor Gurmeet Choudhary for brand endorsements and promotions as it kickstarts its Diwali festive campaign.

Mobilla recently partnered with Kajal Aggarwal, and now with Gurmeet Choudhary, it will enhance the brand’s proposition and reinforce its leadership position in a highly competitive market.

As a part of this association, Mobilla has partnered with Gurmeet Choudhary specifically for its marketing initiatives for the brand’s Lifestyle products & Mobile Accessories that include its range of smartwatches, party speakers, neckbands, power banks, chargers, cables, etc.

Gurmeet’s persona and a shared vision for tech products that enhance lifestyle is a key factors in this partnership.

Mobilla will leverage Gurmeet Choudhary’s popularity to further its ATL and BTL promotions across India including marketing via product packaging. The campaign is designed to leverage the festive season and will target India’s millennials and Gen Z population mainly, the company said in a statement.

Speaking on his association with Mobilla, Gurmeet Choudhary said “It brings me the greatest joy to announce that I have become a part of the Mobilla Family. My welcome was done by the enthusiastic and dynamic Mobilla team memorably. I believe that this is a perfect match as the company and I have similar core values of versatility and effort. They also align with my belief in actively contributing to India’s growth and they do this by manufacturing their products in India. I am excited to become a part of such an organization that has so much to offer!”

“We are excited about bringing Gurmeet Choudhary onboard our Mobilla family. Having a well-recognized individual who shares the same ideology that our brand stands for, ensures our further growth and success,” added Hetal Shah, Co-Founders, Mobilla.

“A hard-working and talented icon from the Bollywood film industry becoming a part of the Mobilla family is a promising step forward. His determination and dedication to give his 200% in whatever he engages in, inspires and motivates the team to keep putting in their best,”said Dr. Jignesh Shah, Co-Founder, Mobilla.

“Gurmeet Choudhary has a well-recognized image in the market. Having him onboard as a part of the Mobilla family and integrating him into our marketing strategy, will help us strengthen Mobilla’s market image even more, and grow the trust we share with our customer base,” said Vishal Gupta, Chief Marketing Officer, Mobilla on the association.

“Gurmeet is an individual who has been persuaded by drama and acting since his childhood and has developed a good understanding of how to connect with the audience. Mobilla has a wide range of customers ranging from all age groups, and having him onboard will enable us to connect with the audience more effectively, increasing user engagement. I look forward to working on campaigns with such a talented and recognized icon from the film industry!” concluded Da Sachin Sharma, Chief Brand Officer, Mobilla.