Havas Media Group has secured the integrated media mandate of the bicycle brand Firefox.

The mandate includes offline media, digital media, and search engine optimization (SEO) duties.

As per the company, the account will be managed by the agency’s Gurugram office and spearheaded by Roopali Sharma, managing partner, of Havas Media Group, under the leadership of Uday Mohan, president, and chief client officer, of Havas Media Group India. The mandate was won post a multi-agency pitch.

With people getting increasingly aware of leading a healthy lifestyle and embracing sustainable ways of living, there has been a paradigm shift in the preferred mode of transportation, from conventional internal combustion engines (ICEs) to electric vehicles (EVs) to bicycles.

Mohit Joshi, chief executive officer (CEO), of Havas Media Group India, said, “We look forward to this partnership by further strengthening the brand’s journey and its vision, as it forges connections with its consumers,” he added.

“In Havas, we found a partner that shares a similar passion to connect brands and consumers through media experiences.”