Tamil Nadu’s youngest GEC, Colors Tamil, is all set to enrich its content line-up with the launch of two brand-new fiction shows – ‘Jamelaa’ and ‘Ullathai Allitha’.

Premiering on October 10, ‘Jamelaa’, (played by Actor Tanvi Rao in the titular role)  and powered by-SHOPEEIN.COM and special partners Deepavali Na The Chennai Silks and Deepavalli Best to Best Collection Anantham Silks; will depict a remarkable odyssey of a young woman seeking to explore her potential and accomplish her ambitions, every Monday to Saturday at 7 PM.

Meanwhile, ‘Ullathai Allitha’, to witness a saga of dreams, and desires amidst hardships, powered by Prithvi Womens’ Innerwears, will chronicle the life of Tamizh (played by Actor Vaishnavi), fondly known as Auto Rani, an auto driver who seeks to uplift her family, starting from October 10 at 7 PM and 9 PM, respectively.

Commenting on the occasion, Rajaraman S, Business Head – Colors Tamil, said, “With the intent of offering unconventional and trailblazing plotlines that are inspired by real people and creating immense societal impact, we are happy to launch Jamelaa and Ullathai Allitha. The refreshing storylines seek to encourage women and favorably foster their sense of self-worth whilst highlighting their untoward nobility for their families.

“The brand-new fiction shows further attempts to disrupt the stereotype that men are solely responsible for their family’s financial stability and decision-making facet as well. We are certain that Jamelaa and Ullathai Allitha will bolster our prime time to a greater extent than before, besides enticing audiences, positively,” Rajaraman added.