The 18th Chetna Yatra, a missionary initiative of Dr. A.K. Rastogi, founder of Aavishkar Group, which connects millions of consumers and stakeholders in the cable TV and broadcast industry, is back and ready to roll on September 10 for a tour of Bharat to connect with stakeholders.

The Yatra 2022, themed ‘Broadcasting in Digital Convergence, Internet & Digital Platforms Surge’, is presented this year by TV9 Bharatvarsh and Aavishkar media Group (AMG).

A galaxy of other partners include Dangal Tv, GTPL, BECIL, Sanskar & Shubh Tv , Fastway and Savitri Telecom Services. Indianbroadcastingworld.com is the digital partner.

Started in 2005, the basic aim of the Chetna Yatra or Journey of Awareness is to keep even the grassroots well informed, connected and associated with the overarching media landscape.

Dr. Rastogi conducts these Yatra’s for bringing awareness amongst hundreds housands of workers, professionals, leaders, SMEs and corporates who, in turn, further cater to the millions of subscriber homes in the country.

The awareness journey is spread over 40-45 days and covers over 400 cities and towns and connecting with over 50,000 industry workers, while Dr. Rastogi addresses more than 100 big or small gatherings.

The Yatra in the past has been flagged off by political and broadcast industry stalwarts including former I&B Minister Prakash Javadekar, Union Ministers Narinder Singh Tomar, Gajendra Singh Shekhawat, former Indian Health Minister Dr. Harsh Vardhan and Indian media industry’s original poster boy Dr.SubhashChandra, the founder of Zee group.