Shemaroo Umang, a new Hindi GEC from the house of Shemaroo, strengthened its content offering with the launch of the first original, ‘Kismat Ki Lakiro Se’.

The show takes the audience on a journey of destiny and relationships with a dash of family drama and romance.

The mysterious twists and turns of the show will certainly satiate the need for family entertainment for the viewers.

The central cast includes noted daily soap celebrities like Shaily Priya, Varun Sharma, Abhishek Pathania, and Sumati Singh.

The leads will be supported by a strong cast like Farooq Saeed, Khushi Rajpoot, Arup Pal, Eva Shirali, Ashish Kaul, Tanu Vidhyarthi, Dolly Kaushik, Nadiya Himani, and Sheetal Jaiswal.

Shemaroo Umang’s first original is launched in partnership with Rashmi Sharma Telefilms, a production company that has produced daily soaps like ‘Saath Nibhana Saathiya’, ‘Sasural Simar Ka’, and ‘Shakti Astitva Ke Ehsaas Ki’, amongst others, UNI reported from Mumbai.

Launched in April this year, Shemaroo Umang is the recent addition to Shemaroo’s existing portfolio of FTA channels, Shemaroo TV and Shemaroo MarathiBana.

The newly launched show will be aired from Monday to Saturday at 8 pm making it a must-watch prime-time content. Shemaroo Umang is currently available on DD FreeDish and networks of various MSOs major DTH and cable platforms.

Commenting on the launch of the show, Sandeep Gupta, COO, Broadcasting Business, Shemaroo, added, “We are excited to launch Shemaroo Umang’s first original show as it marks the channel’s entry into the original content space. The new show, ‘Kismat Ki Lakiro Se’depicts the complexities of relationships and is something that most couples can relate to. With the such differentiated content offering, Shemaroo Umang is set to win over the hearts of its audiences and partners alike.”