Vibhu Agarwal, Founder, and CEO of Ullu App, Atrangii TV, and App who gained popularity for his Hindi GEC Atrangii TV, has now launched an e-commerce platform, ULLU 99.

The platform includes all categories and brands, with an initial line of products like apparel, footwear, accessories, health, and hygiene with a ship-and-drop module. Ullu 99 is India’s first ever vendor and customer-friendly shopping app.

The USP of the platform is to enhance its penetration across the country with fixed price points and value-added services, the company said in a statement.

Since online shopping has significantly grown over the past few years, that’s the reason e-commerce companies have successfully gained market share in comparison to the retail industry, contributing big time to the global economy.

The prices of the products on Ullu 99 will vary from Rs 99 to Rs 899 and will offer shoppers not just variety in terms of the product range but also compelling pricing.

The customers can connect via social media (Instagram and Facebook) whereas the order can be placed only on the website of the platform.

Vibhu Agarwal, Founder, and CEO of Ullu App, Atrangii TV, and App, shared, “Most people in today’s time are dependent on online shopping platforms, and these platforms have become even more prominent since the pandemic. In a strategic move to enter this highly lucrative and competitive space, our newest venture, Ullu 99, will provide customers with great quality products at amazing prices.

“We’ve seen great success with our entertainment ventures, and we now look forward to offering value to shoppers in the e-commerce space as well. We hope customers shop and take advantage of the affordable prices across a variety of products,” Agarwal added.