Instagram has rolled back some new app features following global user backlash recently, including criticism from one of its most popular users Kylie Jenner, that Meta’s photo and video sharing platform is trying to mimic TikTok.

As per ANI,  some of the new test features, which rolled out to some Instagram users over the past few weeks, included a full-screen feed that emphasized short-form videos on Reels and an increase in recommended posts from accounts that users are not following.

As per a Meta spokesperson, those features will now be paused or decreased, though there is no timeframe for when they may return to the platform.

“Based on our findings and community feedback, we’re pausing the full-screen test on Instagram so we can explore other options, and we’re temporarily decreasing the number of recommendations you see in your feed so we can improve the quality of your experience.

“We recognize that changes to the app can be an adjustment, and while we believe that Instagram needs to evolve as the world changes, we want to take the time to make sure we get this right,” the spokesperson added.

Instagram changes upset a lot of users across the globe.