Viacom18 Studios, the production house has collaborated with HeyHey!, an online platform to venture into the Web3 space.

The film studio has also launched its NFT project, ‘Shabaash Mithu’ NFTs, an NFT collection with HeyHey! as its technology partner.

NFT holders including audiences and enthusiasts will be allowed to claim the free NFTs that will allow them to be a part of the Shabaash Mithu NFT film club. The other set of NFTs that consumers can purchase will give buyers access to unlock offline experiences.

Earlier, HeyHey! partnered with actress Sunny Leone for her ‘I Dream Of Sunny’ NFT collection and ‘The Olive Group of Restaurants’ ‘Oliverse’ to mint NFTs for them.

Ajit Andhare, COO, Viacom18 Studios, said, “Good storytelling makes for an immersive experience, and we are taking it one step further by layering digitally forward engagement avenues. Our partnership with HeyHey! to launch an NFT collection for Shabaash Mithu is a unique collaboration that will appeal to cricket enthusiasts and the digitally savvy audiences.”