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American tech giant Google has rolled out a suite of product innovations across ads and commerce.
At the India edition of Google Marketing Live, the tech giant highlighted how with the surge of video watch time, the increased reliance on Search, and the growth in online shopping, brands, and businesses where they can meet customers.
To begin with, the tech giant has introduced video action campaigns and app campaigns in YouTube Shorts. With over 30 billion daily views — four times as many as a year ago — on YouTube Shorts.
As the marketers will be able to connect product feed to campaigns and make video ads on YouTube Shorts. Financial Express reported.
Furthermore, Google has announced that it will roll out six new updates in its performance max tool.
