Avatar creation platform Ready Player Me has entered into a partnership with blockchain-based video streaming service Mzaalo.

As part of the collaboration, Mzaalo will offer a series of Ready Player Me avatars based on selected IP from movies on the platform to all users across its iOS and Android apps.

Launched by Xfinite, Mzaalo is a video on demand service which used Ready Player Me avatars earlier this year to promote the motion picture release of ‘Haathi Mere Saathi’.

The company plans to give users access to an even wider range of customisation assets that will become unlockable for avatars using the in-app currency.

Digital avatars are a stepping stone to the metaverse revolution, Vikram Tanna, COO, Xfinite said, ”We constantly strive to deliver immersive experiences to Mzaalo users, and our partnership with Ready Player Me enables us to take our gamified entertainment ecosystem to the next level.

Mzaalo and Ready Player Me are powered by cutting-edge technology, and we are confident that this innovative collaboration will enhance user experiences for both platforms,” he added.