The digital petcare platform Supertails has partnered with Amazon Prime Video for the OTT launch of the Tamil movie ‘Oh My Canine’, starring Arun Vijay and his son Arnav Vijay.

As a part of the movie promotion marketing campaign, the model has roped in 25 influencers on Instagram, who are primarily petted, dads and moms.

The marketing campaign has obtained a response on social media, clocking greater than 500,000 views on YouTube, whereas clocking 71,000 impressions on Instagram.

The marketing campaign movie exhibits a glimpse of the film, which celebrates the bonding between Arnav and his canine named ‘Simba’, a pet and a toddler who discover their manner through a journey collectively.

The model takes this message a step additional by organizing pet adoption drives throughout Chennai, Bangalore, Madurai, and Coimbatore.

Supertails is the primary of its sort of model which caters to the pet care wants of younger folks within the nation and supplies one-stop options for pet meals and provides reliable online vet sessions and canine coaching.

Supertails co-founder Varun Sadana stated, “we’re tremendously excited to collaborate with Amazon Prime Video to advertise the gorgeous bond between a pet and a toddler.”

“The film, Oh My Canine! exhibits the essence of what it’s to be a pet father or mother in a narrative of friendship, loyalty, and unconditional love. As a model, and extra importantly as a pet father or mother myself, I feel this movie is vital to rejoice tales of the bond. We have now gone all out to advertise the movie with pet adoption drives that embody medical check-ups, conduct analysis, vaccination, and starter equipment for brand spanking new pet dad and mom,” he added.