The American video platform YouTube, has announced that it’s rolling out its new Search Insights feature to all creators, which will provide a range of new data points to help refine your YouTube strategy, based on what people are looking for in the app.

YouTube initially provided an overview of Search Insights in November last year, which will include information on what people are searching for in the app, both about your channel and content specifically, and for more general search queries.

YouTube will also display a marker for ‘Content Gap’ queries, which are search terms that don’t return a high volume of matches.

There’s also a ‘Searches Across YouTube’ element, which will provide insight into the most common search queries based on any keyword.