Ed-tech company BYJU’S, which also sponsors the Indian cricket team,  on Thursday said it has been named as an official sponsor of the FIFA World Cup 2022 to be held at Qatar.

BYJU’S, through this partnership, will leverage its rights to the football World Cup 2022 marks, emblem, and assets, and run unique promotions to connect with football fans around the world, the company said in a statement.

It will also create engaging and creative content with educational messages as part of a multifaceted activation plan, according to reports.

The 2022 FIFA World Cup is scheduled to take place in Qatar from November 21 to December 18, 2022.

”FIFA is dedicated to harnessing the power of football towards the goal of enacting positive societal change. We’re delighted to be partnered with a company like BYJU’S, which is also engaging communities and empowering young people wherever they may be in the world,” Kay Madati, FIFA’s Chief Commercial Officer, said in a statement.

Bengaluru-headquartered BYJU’s has offices in 21 countries and its products are present in over 120 countries.

”It is a matter of pride for us to represent India on such a prestigious global stage and champion the integration of education and sport. Sport is a big part of life and brings together people across the world,” Byju Raveendran, Founder and CEO of BYJU’S said.

A Reuters report added the Byju’s deal comes after FIFA said on Tuesday it had entered into a sponsorship agreement with Singapore-based Crypto.com for the World Cup.

The financial details of the Byju’s deal was not made public by either FIFA or the sponsoring company.