OTT platform EORTV has appointed Falguni Shah as the managing director (MD) of its OTT Business.

In her new role, Shah will be responsible for the rollout and management of EORTV’s content and revenue.

She will also be handling the brand to create awareness for the Indian market, Financial Express.

Falguni brings in a decade of experience working with leading broadcast, video-on-demand, and digital companies.

Shah’s expansion of portfolio comes as EORTV continues to expand its commitment to the development of the OTT marketplace. Shah has over 12 years of rich experience in content creation, brand integrations, syndication, and marketing.

Prior to her experience in the entertainment industry, she has held a senior position in multiple companies such as Standard Chartered Finance Ltd., HDFC Standard Life, Tata Teleservices Ltd, and BPL (Loop) Mobile.

Commenting on her new role, Falguni Shah said, “We have a huge responsibility to entertain our audience with relevant content. Also because LGBTQ is a sensitive topic in India, we are catering to the content demand with utmost care taking into consideration the sentiments of our audiences.”