Siyaram Silk Mills Ltd, known as Siyaram’s, has appointed AGENCY09 to revamp its digital presence, build the brand’s community and bring greater awareness to the wealth of fabrics under Siyaram’s umbrella.

Speaking on awarding the mandate to AGENCY09, N Gangadhar, VP, Marketing, Siyaram Silk Mills said, “We picked AGENCY09 after a multi-agency pitch as they are a vibrant, young agency with good ideas and a clear desire and vision to take the Siyaram’s brand to greater heights. They showcased a clear and deep understanding of our brand through their strategic approach, and we are excited to see how this partnership evolves.”

Siyaram Silk Mills is one of India’s leading manufacturers of fashion fabrics and apparels that was incorporated in 1978.

Gautam Anand, Head of Content at AGENCY09 said, “Siyaram’s is a brand that evokes a strong sense of legacy and quality. We’re excited to build their community on digital, and bring a newer generation on-board to delight in all their offerings across multiple sub-brands.”

The account is being handled by AGENCY09’s Mumbai office.

Started in 2013, AGENCY09 is a Bandra-born agency with operations in India, UAE and Australia. The aim is to form a culture of creative thinkers to build brand experiences that people love.