NewsOnAir listenership up by 2 mn in Dec. ’21

Listenership of India’s radio pubcaster All India Radio (AIR) live-streams on NewsOnAir app has seen a jump of two million within a span of one month, according to data put out by AIR parent Prasar Bharati.

18 million listeners tuned into the NewsOnAir App in December 2021, while the figure for November was 16 Million.

In city-wise monthly listenership measurement of All India Radio live-streams listenership in Pune, Bengaluru, Indore and Nagpur were in millions, while Patna, Lucknow and Delhi NCR were close to a million.

Prasar Bharati claimed for the first time ever in the world of radio, listenership is being quantified in absolute numbers by an in-house audience research team.

In the latest rankings of top cities in India where the NewsOnAir app is most popular, Jaipur has made a comeback by displacing Ernakulam from the top list.

In major changes in rankings of top AIR streams in India, FM Rainbow Mumbai has found its way back in top 10, while AIR News 24*7 has slipped off the list. AIR Pune has climbed up the ladder from 9th to 3rd spot, while AIR Malayalam has slid to 7^thrank.

More than 240 radio services of All India Radio are live-streamed on NewsOnAir, Prasar Bharati’s official app. These radio streams have a large number of listeners not just in India, but also globally in more than 85 countries.

The rankings are based on data from December 16 to December 31, 2021.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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NewsOnAir listenership up by 2 mn in Dec. ’21

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