Radio City, a leading FM radio station of India, has signed a broadcast deal with the Uttar Pradesh Metro Rail Corporation (UPMRC).

As per the agreement, Radio City will now be exclusively broadcasted in the Kanpur Metro. Having signed a similar agreement with the Lucknow Metro, commuters across 30 stations in Lucknow and Kanpur can now enjoy Radio City’s unique entertainment offerings, a statement from radio City stated.

With the launch of the Kanpur Metro by Prime Minister Narendra Modi on December 28, listeners onboard can now exclusively tune in to the radio channel from 6 am till 10 pm every day.

Starting the launch, Radio City surprised its listeners in the Kanpur Metro by organizing a meet-and-greet with the city’s favorite Radio City RJs, who were live at the Motijheel station from 7 am to 9 pm.

Kickstarting the first day of the broadcast, India’s digital sensation RJ Raghav was also a part of the celebration, with a special segment at 7 am. The programme was followed by a series of live shows by the station’s superhit RJs Karishma, Hari and Akhil.

“Radio City has always been India’s and Uttar Pradesh’s favourite music destination. We have continually strived to stay connected to our millions of listeners through the most innovative collaborations and offerings. All our special partnerships are always aimed at giving our audience something new, as we bring the people of U.P the hottest shows and most pathbreaking programmes,” said Kartik Kalla, Chief Creative Officer, Radio City India.

Radio City, a part of Music Broadcast Limited, is a subsidiary of Jagran Prakashan Ltd. Music Broadcast currently has 39 stations across 12 States, comprising 62 percent of the country’s FM population. Radio City reaches out to over 69 million listeners in 34 cities covered by AZ Research 2019.