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The International, 24-hour food and lifestyle television channel Zee Zest, has launched a new website with its unique and differentiated content.
The channel brings highly popular and iconic global shows to India along with original shows like ‘Fit Fab Feast’ with Huma Qureshi to ‘India’s 50 Bes’tBest Chef Ajay Chopra, ‘Goan Gullies’ with Rocky and Mayur and ‘Grand Trunk Rasoi’.
The aim is to provide glocal content across core lifestyle genres which have not only informative but entertaining, the website will pivot content based on national and international pop-culture trends, the company said in a statement.
On launching the website, Amit Nair, Business Head, Zee Zest said, “Over the last few years we have seen a major growth in lifestyle content consumption with people wanting to express their individuality and seeking to live a higher quality life.”
“ZeeZest.com is uniquely positioned to be that guide for the urban millennial and the youth to express themselves sharply whether its food/travel/homes and health,” Amit added.
