American business and employment-oriented online platform LinkedIn has launched a new campaign to promote the Hindi language on the platform.

The platform has introduced the first Indian regional language on the platform, the new campaign highlights the everyday conversations in the professional world with the Hindi language.

The campaign will run across digital, outdoor, radio, audio, and print media.

The campaign creative is inspired by Hindi barakhadi, it will be featured in out-of-home (OOH) across Mumbai and Delhi covering key commuter locations such as corporate hubs, airport media, metro trains, and busy arterial roads.

Moreover, the full-page print ads will also go live from December 17, 2021, across Hindi-speaking newspapers.

Actros Vidya Balan and Pankaj Tripathi have been onboarded as the ‘voice’ of LinkedIn in Hindi. The two audio spots are being aired on radio stations across all metros and tier 1 cities of Hindi-speaking markets.

In addition, the sports are also being aired across audio streaming platforms including Jio Saavn, Gaana, and Spotify, Financial Express reported.

The campaign has been conceptualized and executed by The Glitch.

Speaking on the launch of the campaign, Sivaram Parameswaran, head, brand marketing, Asia Pacific, LinkedIn said, “Hindi is spoken by nearly 44% of the Indian population today, and with the introduction of the language on LinkedIn, we hope to foster an even deeper sense of belonging for Hindi speaking professionals in the workplace.”

“With the launch of Hindi, our goal is to bring down language barriers for Hindi speaking professionals on LinkedIn, so more professionals and customers can unlock greater value from the platform through content, jobs, and networking, and express themselves in a language that they are comfortable with,” Parameswaran added.