In a country with diverse audience preferences, a leading youth and general Hindi entertainment platform, The Q India, on Thursday launched its first brand campaign.

The campaign ‘Sabse Alag, Sabke Liye’ features actor Ravi Dubey and will create awareness, increase reach and strengthen the channel’s ‘Zara Hatke’ proposition.

The campaign has been conceptualised and executed by Mumbai-based integrated communications agency Blitzkrieg, according to a report in Financial Express.

Under this campaign, the Hindi GEC channel has also launched two brand films to highlight the channel’s proposition for viewers.

Commenting on the campaign, Simran Hoon, CEO, The Q said, “Our storytelling style has created a distinct position for us in the industry and this helps us win over not just new viewers but also advertisers. With our latest campaign Sabse Alag, Sabke Liye reinforces our commitment to our viewers to provide differentiated content while we embark on our next phase of growth in a Hatke style.”