Star TV Network vice president, pricing, and customer intelligence, Parita Razdan has resigned from her post and joined Disney+Hotstar as head of growth strategy and ops.
The news was shared by Parita on her LinkedIn profile, where she shared the position of head of growth strategy and ops.
Parita also wrote in her LinkedIn post, “Happy to share that I’m starting a new role as Head of Growth Strategy and ops at Disney+Hotstar which is at the next inflection point in it’s growth journey. After spending last 3 years on ad sales and monetization strategies which gave me a deep understanding of the advertising customer, I look forward to working on the consumer business and delighting the consumers.”
Parita has 18+years of collective experience in healthcare, technology, translating business problems to analytical problems and the media & entertainment industry.
Prior to that, in March 2015 Parita was the associate vice president, corporate strategy and data sciences in Viacom18, and in April 2017 she will be the vice president, head of corporate analytics and data sciences.
She also spent eight years in ZS Associate as a consultant and had a three-year stint at BizInsights.
Parita has completed her Master’s in Electrical Engineering from North Carolina State University and her Bachelor’s in Electrical and Computer Engineering from Gujrat University.
Prasar Bharati adopting digital-first content strategy: Murugan
NHRC notice to MIB as separate petition filed against ‘Ghooskhor Pandat’
India programming careful blend of art, science: Netflix’s Shergill
ICC warns Pak Cricket Board of legal action against it by JioStar
Guest Column: Budget’s policy interventions to boost Orange Economy
Aditi Hydari, Barun Sobti to headline new Prime Video series
JioStar assembles 100+ experts for Men’s T20 WC 2026
‘Kis Kisko Pyaar Karoon 2’ begins OTT run on JioHotstar
Amazon does Alexa ad stunt featuring Chris ‘Thor’ Hemsworth 

