Viacom18 has elevated Mallika Petkar as senior vice president (SVP) – Sports. This development comes when the media and entertainment network is looking to expand its presence in the sports broadcasting segment.

The news was shared by Mallika itself on her LinkedIn post stating, “After a decade at Star India/Hotstar, I have moved on to the next adventure. It’s been an incredible ride, through which I’ve been fortunate to have some of the smartest mentors and colleagues ever assembled under one roof. And many dear friends. From the early days of building Star Sports to the last few years on the rocketship that is Disney+Hotstar, there’s never been a dull moment. A big thank you to all the colleagues, friends and mentors for the enriching journey – you know who you are, we are in touch 🙂 I hope we continue to cross paths!”

Mallika has been experienced in Strategy, consulting, monetization for broadcast and digital media.

Before joining Viacom18, Mallika was working with Disney+Hotstar as head of SMB growth strategy and inside sales since March 2019.

She has spent a decade in various roles at both Star TV network and Disney+Hotstar.

At Star TV Network she held the role of customer strategy and integrated sales network and Star Sports product and revenue strategy.

At Disney+Hotstar she held the role of vice president of product and revenue strategy. She had joined Star India in 2011.

Mallika has also worked with Ernst and Young as a senior consultant – business advisory services.