Sony Pictures Sports Network (SPNI) will continue to promote the oldest and biggest rivalry in the history of cricket with the telecast of Ashes 2021.

The highly-anticipated tournament will begin on December 8 and will be telecast on Sony Six channels as well as live-streamed on its on-demand OTT platform SonyLIV.

The Sony Sports channels will broadcast the Ashes series in four languages- English, Hindi, Tamil, and Telugu.

Commenting on the upcoming series, Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Network India said, “The Ashes is the platinum standard of Test cricket and has raised the bar of Test cricket over the years. Sony Sports channels will broadcast the series in four languages for the first time, English, Hindi, Tamil, and Telugu, so that cricket enthusiasts all over the country can enjoy the matches in their language of choice.”

“With a galaxy of superstars on both Test teams, the much-anticipated series promises to be a tight-knit contest and has garnered a brilliant response from the advertisers as well.”

The high-octane series has garnered great advertisers’ interest with brands like Byju’s, Policy Bazaar, Siggnature Elaichi, Bosch Appliances, Dafa News and many more coming on board.

The Hindi commentary panel will feature prominent names like Vivek Razdan, Saba Karim, Atish Thukral, Raman Bhanot, Snehal Pradhan and Reetinder Singh Sodhi.

The Tamil commentary panel will have former cricketers Laxman Sivaramakrishnan and Woorkeri Raman along with Vidyut Sivaramakrishnan, T. Arasu, S. Seshadri, Arun Venugopal, Aarti Sankaran and Sunil Viswanthan while the Telugu commentary panel will feature Keerthi Viswanadha, Prem Sagar, Vijay Mahavadi, Sudheer Mahavadi, RJ Hemant, Venkatapathy Raju, C Venkatesh, and Sandeep Kumar.