Zee TV launches new show ‘Tere Bina Jiya Jaye Na’

The Indian pay television GEC channel Zee TV is all set to launch a brand new show titled ‘Tere Bina Jiya Jaye Na’, a fairytale romance where the universe manifests a girl’s most deeply cherished dream- of being swept off her feet by her Prince Charles.

The show is all to bring a fresh youthful faces perspective with a very different outlook towards life. Featuring Anjali Tatrari and Avinash Rekhi in the lead role.

The show follows the life of Krisha Chaturvedi a simple girl from Udaipur who moves into a magnificent palace with hopes of beginning a new life with the man of her dreams, Prince Devraj Singh Rathore.

Commenting on the new show, Zee TV Business Head Aparna Bhosle said, “Our upcoming fiction offering, Tere Bina Jiya Jaye Na is a romance that begins where most other fairy tales end – the girl’s long-cherished dream of being swept off her feet by her Prince Charming comes true. Instead, our show focuses on what happens thereafter.”

‘Tere Bina Jiya Jaye Na’ is a creative collaboration of Zee TV and the production house – Dome Of Entertainment led by Mohammad Morani, Mazhar Nadiadwala and Anil Jha.

The show will premiere on November 9 on Zee TV at 10:00 PM.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Zee TV launches new show ‘Tere Bina Jiya Jaye Na’

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