The Indian crypto platform CoinSwitch Kuber on Friday named Hindi film superstar Ranveer Singh as its first ever brand ambassador.

According to the Economic Times, Singh will feature in three ad films for CoinSwitch Kuber’s ongoing ‘Kuch Toh Badlega’  campaign, which is premised on the possibility of change as one becomes a part of something bigger by entering the crypto world.

Through this association, CoinSwitch Kuber aims to leverage Ranveer Singh’s mass appeal, along with his popularity among the Gen Z and millennial customers.

“We are excited to have Ranveer Singh join us as our brand ambassador. Our aim is to make crypto accessible to billions in India while making it as simple as ordering food online. I am confident that Ranveer, with his youth appeal, will enable us to make strides towards achieving that goal while aiding CoinSwitch Kuber to become a household name,” said Ashish Singhal, Co-founder and CEO, CoinSwitch Kuber.

Ranveer Singh, said, “This is an exciting time for the crypto landscape in India. I am glad to come onboard as the brand ambassador of CoinSwitch Kuber, India’s largest crypto asset platform.”

CoinSwitch Kuber has recently reached unicorn status in India and is now India’s largest crypto asset platform, valued at $1.9 billion serving 10 million+ Indian customers.