Channel 4’s late acquistion of the rights to show the US Open final proved to be a huge success, with a peak audience of 9.2 million tuning in to watch teenager Emma Raducanu’s historic win in a final that was a teen affair.
The British broadcaster pulled off a last-minute deal to show the match, paying Amazon a seven-figure sum to put the streaming company’s broadcast on free-to-air television, Advanced Television reported. The move came as a surprise to the BBC, which had earlier announced it would show a highlights programme the next day.
The audience for the final was Channel 4’s biggest since the 2012 London Paralympics, and also usurped the BBC’s highest TV audience of 7.9 million at this year’s Wimbledon tournament.
With the deal, Amazon also avoided the negative publicity endured by Discovery after it put an abundance of this summer’s Olympics behind a paywall; Amazon also benefited from having its logos displayed prominently on Channel 4 throughout the three hour broadcast.
Channel 4’s chief content officer, Ian Katz, commented: “Moments like this are what Channel 4 was made for – it’s a perfect example of the kind of nimble, uncommercial, but profoundly valuable public service broadcasting that a purpose-driven Channel 4 can deliver.”
The viewing figures also demonstrated that even with the immense popularity of streaming – around half the UK has access to Amazon Prime Video – traditional linear television channels can still deliver enormous audiences, especially for live events.
It is not known how many watched the match through Prime Video, the Advanced Television report stated.
Over 4 lakh PM-WANI Wi-Fi hotspots operational: Telecoms Minister Scindia
Govt says acted on 144 TV programme, ad code breach in 5 years
Avi Kaul bids adieu to Network18 by penning an emotional note
DONER Secy Chanchal Kumar swaps places with MIB’s Jaju
JioStar terminates IPL broadcast distribution deal in Bangladesh
Walt Disney Co. unveils Earth Month slate led by NatGeo premieres
Pratilipi launches Double Tap Films, unveils 150+ microdramas
ABBY Awards ’26 gets Das, Khazanchi, Ramaswamy as Jury Chairs
Airtel crosses 650mn global users, 368 mn in India 

