The Indian direct broadcast satellite service provider, Tata Sky has embraced regional flavors in its new campaign communicating with potential customers in Tamil Nadu.

Adopting a narrative that resonates with all strata of the audiences, the campaign ‘Vera Level’ aims to communicate the entertainment options that are offered by a Tata Sky connection.

According to ET, the campaign has been rooted in the local insights by Ogilvy India and seeps into the different channels of sale through a network of BTL initiatives targeted at engaging potential customers to convey the benefits of a Tata Sky connection.

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— Tata Play (@TataPlayin) September 6, 2021

Commenting on the launch of the campaign, Anurag Kumar, Chief Communications Officer, Tata Sky said, “Regional audiences have a very strong connection with their TV sets and what they watch in it. Keeping this in mind, Tata Sky has always been at the forefront to make the TV viewing experience worthwhile and engaging. Our new campaign for Tamil Nadu beautifully highlights the distinct benefits of a Tata Sky connection and connects with the audiences through their most loved regional catchphrases – ‘Vera Level’ which means taking anything to a superior entertaining level, just like a Tata Sky connection does with its varied offerings and personalized bouquets.”