Jammu and Kashmir Lieutenant Governor Manoj Sinha on Thursday launched a new film policy at a star-studded event here in the presence of Aamir Khan and filmmaker Rajkumar Hirani, PTI Reported.

“Historic day for J&K launched the much-awaited Jammu & Kashmir’s New Film Policy-2021 in a star-studded evening with renowned actor Aamir Khan and filmmaker Rajkumar Hirani, among others,” the LG said on Twitter.

The launch event was held at the Sher-e-Kashmir International Convention Centre (SKICC) overlooking the famous Dal Lake.

Among one the best in the country, the film policy will transform Jammu Kashmir into the most preferred destination for the entertainment industry, reviving its halcyon days of being a cinematographer’s delight and bringing back the golden era of film shooting in the region, Sinha said.

He also said, “The government has set up single-window clearance mechanism; prepared equipment, location, and talent directories besides offering a fiscal incentive for filmmakers coming to the UT”.

He added, “The new policy aims at maximizing the potential of promising local talent and creating livelihood opportunities for many,” he added.

Sinha said Jammu and Kashmir are regaining their proud legacy of association with the world of cinema.

“I invite filmmakers from across the world to come to Jammu and Kashmir and capture its pristine beauty through their lens. And, also avail the host of fiscal incentives, world-class facilities offered by the Jammu and Kashmir government,” he said.