Ritesh Padhalni has taken on the role of Marketing Head – Hindi Speaking Markets at News18 Network. In his expanded role, he will focus on strengthening the network’s brands, developing marketing platforms and driving collaboration across its Hindi-speaking markets.

Announcing the development on LinkedIn, Padhalni said he would work closely with teams on brand narratives, content integrations and intellectual properties. His focus will be on creating value for viewers, advertisers and partners.

Padhalni has been associated with Network18 since May 2014, serving as Assistant Vice President – Marketing. His new role comes after more than 12 years with the organisation, where he has been involved in marketing initiatives.

Before joining Network18, Padhalni spent over six years at The Indian Express as Senior Manager – Brand. His professional experience also includes working at Metro Now, a joint venture between Hindustan Times and The Times of India, and Radio City, where he served as Key Account Manager.

Earlier in his career, he worked as Assistant Manager at HT Media from November 2002 to October 2006.