Amazon unveils faster Fire TV Stick4K with redesigned remote

Amazon has launched a new Fire TV Stick 4K that it says gets users to streaming content nearly 20-40 percent faster than a similarly priced 4K streaming stick from another leading brand, alongside a redesigned Fire TV Remote with more tactile controls.

The new Fire TV Stick 4K turns on faster, launches apps more than 35 percent faster and starts playing content nearly 20 percent faster, according to an Amazon update on its website.

The company also said the device played content faster than the built-in experience of three 4K smart TVs it tested, based on an average across the three most popular apps on Fire TV.

The new stick has a slimmer design and supports direct power, allowing it to draw power from a TV’s USB port using the included cable. It runs Amazon’s Vega operating system and comes with Alexa+ and the new Fire TV experience built in.

The device has 8 GB of internal storage, a quad-core 1.7 GHz processor, Wi-Fi 6, Bluetooth 5.3 and Bluetooth Low Energy support. It supports 4K resolution and formats including HDR10, HDR10+, HLG, H.265, H.264, VP9 and AV1.

Amazon is also simplifying its Fire TV streaming-stick range into three tiers: Fire TV Stick HD as the entry-level option, Fire TV Stick 4K as the core 4K model, and Fire TV Stick 4K Max aimed at gamers and home-theatre users.

The Fire TV Cube will continue to serve customers seeking Amazon’s highest-end Fire TV streaming product, while other existing models will remain available while supplies last.

The redesigned Fire TV Remote has an asymmetric shape with a flat top and curved, weighted bottom, while key buttons have distinct shapes or surfaces that Amazon says make them easier to locate by touch.

The home button has its own metal surface, and the remote also gains a customizable star button that can be assigned to a favourite app or functions such as closed captioning or Screen Magnifier.

Amazon plans to introduce the Fire TV Remote Plus early next year. It will feature an aluminium housing, backlit buttons and a built-in Find My Remote function that can be activated by saying ‘Alexa, find my remote’.

The Fire TV Stick 4K is priced at $59.99 and begins shipping in the US, Canada, Japan, Mexico, the UK, Germany, France, Italy, Spain, Switzerland and Australia. Amazon said additional countries will follow in late October.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!