Netflix unveils global ads expansion, new content slate at Upfront ’26 
Saif Ali Khan says instinctively drawn to gripping ‘Kartavya’ 
Netflix effect on global economy: $325bn+ in 10 years; India a major mkt 
Reliance Jio prepares for mega IPO; seeks regulatory nods 
Actor Shilpa Shetty to host cooking comedy show ‘Maa Hai Na’ 
CTV data gap limiting ad growth, says Gracenote’s new report 
Films’ cops larger-than-life, more realistic in OTT shows: Randeep Hooda 
Khandelwal names contestant’s unborn baby on ‘Tum Ho Naa’ 
Chaudhary’s ‘Decode’ completes a year with 1.4bn digital views 
JioHotstar to premiere ‘Dhurandhar The Revenge’ on June 4 
India Today Group has announced the appointment of Khyati Shah as assistant vice president- marketing and alliances, TV.
Khyati shared her post on her LinkedIn account. She will be held at the Noida office and report to India’s Today Group’s chief marketing officer Vivek Malhotra.
Shah joins the group from Star India Network, where she was the AVP for marketing & content for GEC Channel Star Utsav.
She also worked with Dainik Bhaskar Group, International Flavours & Fragrances, ICICI Prudential, Oligvy & Mather, Grey Worldwide, Triton Communications, and Publicis.
She is an experienced media and marketing professional with 17 years of rich experience in brand management, digital marketing, content marketing, advertising, campaign management, and brand solutions.
Khyati has been post-graduated in advertising and PR from Welingkar institute and, additionally, in digital business strategy. She is a bachelor of commerce from Mumbai University.
