India Today Group has announced the appointment of Khyati Shah as assistant vice president- marketing and alliances, TV.

Khyati shared her post on her LinkedIn account. She will be held at the Noida office and report to India’s Today Group’s chief marketing officer Vivek Malhotra.

Shah joins the group from Star India Network, where she was the AVP for marketing & content for GEC Channel Star Utsav.

She also worked with Dainik Bhaskar Group, International Flavours & Fragrances, ICICI Prudential, Oligvy & Mather, Grey Worldwide, Triton Communications, and Publicis.

She is an experienced media and marketing professional with 17 years of rich experience in brand management, digital marketing, content marketing, advertising, campaign management, and brand solutions.

Khyati has been post-graduated in advertising and PR from Welingkar institute and, additionally, in digital business strategy. She is a bachelor of commerce from Mumbai University.