The largest Indian music broadcaster 9X Media has appointed Priyanka Sinha Jha as senior vice president & head of its subsidiary SpotboyE, an entertainment news portal.

Priyanka shared her post on her LinkedIn account. She will lead and take over the editorial team and be responsible for the growth and monetization of the portal, build alliances and partnerships across digital, print, and television platforms.

Priyanka has more than two decades of experience in creating and executing editorial strategy, content creation & curation, and striking alliances & partnerships across multiple platforms. She is also a senior media strategist and journalist.

Priyanka said in her LinkedIn post on her appointment, “Leading the SpotboyE team with a focus on introducing the best-in-class practices for successfully executing the editorial and business strategy. Responsible for the growth and monetization of the portal, building alliances and partnerships across digital, print, and television platforms, and for the creation of engaging content that would resonate with end-users.”

Before joining 9X Media, she has worked in key positions in varied media ecosystems-from Screen, Hotstar, Star India, and Network18 to The Indian Express, Hindustan Times, and Magna Publications.