Creator18 has appointed Heena Lulla as its new Business Head, as the company looks to strengthen its leadership and expand its presence in India’s growing creator economy.

According to a Creator18 press release, Heena Lulla brings more than 20 years of experience across sales, marketing, digital, content and intellectual property (IP). She has held leadership roles at ZEE Entertainment as Vice President and at Radio City as Associate Vice President for Digital and New Media.

She also co-founded VIParents, a parent-influencer platform. Over the years, Lulla has worked on building and scaling creator businesses across India and Southeast Asia, working closely with brands, creators and digital platforms.

Commenting on the appointment, Creator18 CEO Anurag Iyer said Lulla brings experience in bringing brands, creators and platforms together to create business opportunities. He also highlighted her experience across India and Southeast Asia.

Heena Lulla said she is excited to join Creator18 and will focus on creating meaningful partnerships between brands, creators and audiences at scale.

Creator18 is part of the Network18 group. The company aims to provide creators with the infrastructure and support needed to build their audiences, strengthen their digital presence and develop long-term brands.